Vicious Copywriting Technique Kim Jong-Un Taught Me

Expert marketers use this same, nasty, deep psychology technique to effectively persuade people to buy stuff, time and time again, like clockwork.

I know, you don’t hear ‘copywriting’ and Kim Jong-Un’s name in the same sentence too often.

In fact, I’ve never seen anyone else make this connection before.

But I’ll make it.

And in doing so I’ll teach you one incredibly powerful technique that will help you persuade your readers to buy from you, click your link, or whatever else you might want them to do.

Communist leaders have been using this ever since the beginning of their wicked reign of terror.

And while I don’t care much for politics, I do care about direct response marketing.

Therefore, we’ll be focusing specifically on the benefits of this technique as it relates to copywriting.

Still, you should know that it’s powerful enough to keep entire nations loyal, even fanatical about a regime that’s essentially killing them slowly and taking their freedom away.

IMPORTANT:

Use this information at your own risk. I hope you’re smart enough to realize that this is a matter of ethics.

What I’m about to share with you is a tool. Like a hammer, for example.

You can use that hammer to build a house, or you can use it to harm someone.

Moving forward, what you do with this information is your responsibility.

Alright, let’s get to the nitty gritty of this technique.

If you know anything about North Korean propaganda, you know that one of the most heavily-employed narratives is this:

‘The American imperialists ruined our country and now we have to go through hell in order to recover and bring back the prosperity our nation once had.

But we’ll do it, and we’ll restore our greatness to its original level’.

Or something like that. That’s the main gist of it.

Of course, North Korea was hardly ever prosperous. They were just a puppet for the USSR, and once the Soviet dream collapsed, so did North Korea.

You see, the thing to notice there (and the thing that can help us in direct response copywriting) is the use of a ‘common enemy.’

If you’ve ever read a control-busting direct response sales letter or landing page, you’ve seen that entire sections of the letter are based around this ‘common enemy’ theme.

For example, in financial sales letters, a common enemy could be the government (the IRS specifically), or the nasty, money-hungry vultures on Wall Street, or the major banks that are essentially controlling the entire thing.

In the fitness / weight-loss niche, the common enemy could be something like the big pharma industry that is pushing an agenda to keep you fat and unhappy (so you keep buying their pills and drugs).

Or how the FDA allows food companies to put stupid amounts of sugar in their foods, under different names, to keep you even more fat and even more unhappy.

See how this works?

Every niche out there has a common enemy that you can take shots at.

How and why does the ‘common enemy’ technique work in copywriting and why is it so damn persuasive?

First of all, because people need to have a scape goat.

Let’s be honest, if you’re piss poor and have no idea how to take care of your finances, you’d rather listen to someone that tells you ‘It’s not your fault, the banks and Wall Street elite are crooked and they’re keeping you poor.’

Instead of hearing ‘You’re really bad at handling money’.

Same with weight-loss.

People would rather hear ‘It’s not your fault, the FDA is out to get you and are putting things in your food that make you fat’.

Instead of ‘Get your butt in the gym, eat a salad’.

Also, I remember reading some weird, obscure psychology book a while ago where this same principle was mentioned.

Apparently, there’s been studies done where they took 2 groups of people who had opposing views.

And check this out… when group #1 was shown a picture of group #2, the entire dynamic of the group changed.

Group #1 got mad, angry… riled up.

This exact same thing happens a lot in my native land of Romania.

Whenever two rival, arch-enemy football teams play each other, major security has to be put in place to ensure the fans of the rival teams never come close to each other.

When they do (and it actually happens quite often), teeth start flying and faces get wrecked.

Really violent stuff.

I’m sure you have an equivalent of this in your country.

Of course, you won’t be bringing your readers to such violence, but when you DO show (or tell) them about the ‘common enemy’, they’ll get riled up, ideally flaming hot.

And what happens when they get riled up?

Any logic or rationality goes out the window, they become overrun by anger and madness (really strong emotions) and they won’t think twice about buying your product (as long as you position your product as the solution against the ‘common enemy’).

This is the kind of knowledge hardcore marketers have at their disposal… and USE every single day.

It’s the kind of stuff the marketing ‘elites’ are keeping from you, or will only reveal to you for tens of thousands of dollars.

Truth is… They all use this stuff to rake in profits the likes of which you don’t even dare dream of.

Anyway, this is the marketing technique Kim Jong-Un taught me (it literally occurred to me while I was watching some documentary about North Korea).

It’s really good stuff. So, go use it and let me know how it goes.

Cheers,

Rob